Our digital agency created this virtual reality application for Canadian Tire and SYLVANIA Automotive

Our Toronto agency created this 360 video / Virtual Reality production for Canadian Tire and SYLVANIA Canada

Sylvania & Canadian Tire — Virtual Reality

The Experience:

As part of our 2016 SYLVANIA SilverStar® ULTRA campaign, we created a VR experience called “A Night Drive through Banff” for SYLVANIA and Canadian Tire. We wanted to push the boundaries of the technology and allow users to truly experience the majestic beauty of the Canadian Rockies, while also experiencing the product in action.

This became a full-blown VR activation during a Canadian Tire trade show in Québec City. A friendly GPS navigation voice encouraged viewers to take in the Canadian landscape by looking in any direction, interact with the scene to learn more about the location, and even choose a music station while driving. This segment also included a simulation of SYLVANIA’s headlights illuminating the road ahead and highlighted the product features.

The Results:

In the final segment, users watched the TV commercial on a large cinematic screen right inside the headset. Word spread quickly through the trade show about our VR experience and the installation became the most talked about and engaging one at the show. We also created a simplified 360˚ video for Facebook and Youtube.

The Canadian Rockies experience provided travel inspiration for those who’ve never been and connected SYLVANIA to the Canadian psyche and Canadian Tire’s brand message. We then did a second 360˚ video using drones flying over the Scarborough Bluffs.

Our VR videos were wildly successful, increasing brand positivity and awareness, scoring a relevance of 10 on Facebook, and only costing $0.01 per engagement. The ads outperformed all similar ads on Facebook during the fourth quarter and were praised as “ridiculously awesome” by viewers.