This Is For You — Canadian Armed Forces and the Department of National Defence
The Canadian Armed Forces has faced a major shift in the recruitment landscape, with stiff competition and high expectations from potential candidates. Feast rose to the challenge with “This Is For You,” a refreshing take on military marketing that shines a spotlight on everyday people and the moments that showcase their potential. From inspiring stories of resilience to tales of courageous actions, this innovative campaign is a testament to the human spirit and how one can use their unique qualities to make a difference in a military career.
