As part of our integrated “Lighting Your Life” campaign for Sylvania, we created a series of family-focused commercials to connect with the everyday lives of Canadians.
With just a touch of humour, each 15-second spot highlighted the little ways good lighting can improve your life. The ads ran on television, Instagram, and Facebook, and went viral, creating even more exposure. The “Boyfriend” spot was shared as a “Netflix and Chill” scenario leading to a great amount of brand awareness for SYLVANIA lighting products.
Thanks to these little ads, sales increased substantially across the country in English and French markets.