Sylvania & Canadian Tire— For Everything Ahead of You
As a leader in automotive lighting, SYLVANIA wanted TV and digital advertisements to demonstrate their product, so we flew down to Canmore, Alberta to show the power of good lighting as a safety feature while driving the winding Canadian Rockies at night.
FEAST wanted to capture that ‘dead-of-winter’ feeling when darkness seems to cover the entire day. We then depicted the story of a mother driving her kids home at night to showcase the brilliance of SYLVANIA’s premium lighting on the mountain roads.
The spot helped boost fourth-quarter headlight sales at Canadian Tire, making it one of the top-performing segments in the automotive category.