FITLIGHT® M3 Campaign
M3 stands for FITLIGHT®’s motto: Move, Measure, Motivate. That’s why when FITLIGHT® wanted to enhance their brand’s personality and attitude, FEAST developed a social media campaign around a group of brand ambassadors called the M3 Squad.
Each ambassador came from a related field, like trainers and psychologists, and shared educational content that demonstrated the unique function and versatility of FITLIGHT® products. Each word in the motto was featured prominently and became a monthly theme to guide the educational and motivational content for the FITLIGHT® community over the course of their summer fitness journey.
Each week included themed videos, static posts, motivational quotes, interactive Instagram Story polls, and landing page assets. As a result, FITLIGHT® was able to increase community engagement and drive traffic to its campaign landing page. We built credibility and awareness, reinforced audience trust, and shifted FITLIGHT®’s image from an athletic accessory to an innovative tool supporting lifelong physical and mental health.