Many Canadians receive benefit payments and tax credits from the Canada Revenue Agency (CRA) to contribute to their household incomes. This extra financial boost can be life-changing. However, some Canadians don’t know how.
For this campaign, we created a marketing strategy to raise awareness of the CRA benefits, credits, and services available to Canadians, and to inform them on how to receive help. Over a two-day production, we took candid photographs and portraits for advertising materials and conducted interviews in English and French. We then shared success stories of Canadians who found relief from their financial burdens using the CRA to inspire others to do the same.