3M wanted to show parents their Nexcare bandages were tough enough for even the most active children, so we decided an influencer campaign was the way to go!
We reached out to Canadian mothers who could share their Nexcare experiences while caring for their little ones. The campaign showed how Nexcare products have become a household staple for many young families, highlighting that all kids wind up with small cuts and scrapes from time to time.
Explore the campaign for yourself with the hashtag #AllKindsofTough on all major social media platforms!
