SYLVANIA Canada SilverStar® zXe Spotlights Drifting in Super Bowl Ad

Feast Interactive Super Bowl spot for Sylvania Canada features Canadian Drift Drivers

The spot was created by Feast Interactive and directed by Revolver Film’s Ante Kovac.

The ad tells the story of young drift drivers dedicated to an extreme sport built on practice and passion. Feast conceptualized, designed, and built a creative strategy behind the ad with an overall goal of connecting to car enthusiasts in Canada and, ultimately, driving sales at Canadian Tire. We produced the ad to increase mindshare of SilverStar® zXe automotive lighting amongst car enthusiasts across Canada. The Super Bowl ad will be shown pre-game and during the game.