How Does Influencer Marketing Help Your Brand?
Social is the new word of mouth. The internet is too vast and too segmented to rely entirely on traditional strategies. Leveraging social influencers has become a necessary marketing tool for awareness.
Influencer marketing on social networks like Instagram, Pinterest, and Youtube puts your brand name directly into the content your audience is watching and engaging with.
A recent McKinsey study showed that marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate. (Source: Forbes)
“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.”
— Scott Cook, the founder and CEO of Intuit
Our digital agency has seen great results in influencer marketing by aligning with niche audiences and creating associations between brands and the tastemakers within that category.
Let’s face it, a recommendation from a trusted voice is much stronger than any ad.
From deciding which movies to watch next to finding the best ice cream, consumers actively look to their peers for daily inspiration and advice. Micro-influencers are your audience and are trusted by your audience.
If you can get them to form a genuine connection with your brand, they can generate a high volume of creative and meaningful content that speaks directly to what makes it appealing to your market.
Subject experts. Industry leaders. Style icons. Tastemakers.
They drive aspirations. Macro-influencers have reached internet celebrity status and can reach a mass audience through their wide networks and level of influence.
While it looks similar to the more intimate micro-influencers, the scale brings it closer to a celebrity endorsement or branded promotion. This approach focuses on high-impact content that builds brand awareness and reputation.