The top business question asked by new clients is…

How can digital advertising transform my business?

Many business owners approach digital from a need that comes within the organization to develop a strategy around some sort of “change” that needs to happen.

Brands Snapping onto Snapchat

Yup, along with politicians, brands are finding their way onto Snapchat. Campaigns intended for a targeted millennial audience are gaining traction on this emerging social media platform. Snapchat is a mobile app which you can then use to “chat” with friends through photos, videos and captions. It’s like texting with pictures or videos.

Social Media Identity Guide

Are your social media efforts sporadic, misguided and not responded to? A social media identity guide can help. We’ve developed social media identity guides for our clients and we find it helpful to work these ideas through to make sure you social media efforts are efficient and effective. Here are the elements we include in the social media identity guide.

Social Media Engagement: 4 Quick Tips

Social Media Engagement is important as evidenced by the number of times we have talked about it in our blog posts here, here, and here. The important thing about social media engagement is coming across as being authentic. Authentic is a big thing now to everyone; no one wants to feel like you are using them in any way. It is very important for your consumers no to feel this way about your brand. This post will be a guide in how to achieve this authenticity through social media engagement.

Social Media Archetypes

Blackbaud wrote a blog and shared an infographic outlining social media archetypes. Social media archetypes are typically the different types of consumer personalities and how each of them engage with social media.

Key Performance Indicators in Social Media

In social media advertising, key performance indicators is a measurement of the campaigns performance to judge social media campaign success or failure. As a digital agency on record it’s our job to identify social media measurement indicators, measure them, and show results to the client. We select indicators to follow based on the goals of the campaign. This post concentrates on the use of “influence” in understanding key performance indicators of social media efforts. If you’re interested in sentiment you can read more from a previous post. Moreover, as a continuation of the last blog post, which was about Content Marketing we will show you how to better analyze content marketing using influence performance indicators hopefully giving you a better understanding on your social media shortfalls and/or opportunities.

Content Marketing

Content marketing means creating and sharing valuable content to engage consumers. The combination of content marketing and social media is a powerful tool when used together. Content Marketing provides the kind of stuff consumers actually want in the form of blog posts, infographics, YouTube videos etc. This article will be focusing on blog posts and the use of infographics in content marketing.

Social Media ROI and Metrics

Most businesses and organizations understand just how valuable social media is to their brands but the question is are you getting exactly your money and time’s worth? This article emphasizes the use of metrics in social media ROI (Return on Investment) which enables brands to measure the return on investment in relation to social media. Just how much time should you spend using your social media platforms and how much do you gain from doing so?

Social Media ROI

Image: Instagram: ele_

Branding Communities: A Consumer’s Perspective

Today’s topic is a response to last week’s topic which was the “Facebook Fan Value and the Brands That Need Them” . When analyzing branding communities we hear a lot of analysis focusing on the brand. This post examines the consumer’s motivations to follow brands on different social media platforms and their expectations when they join these branding communities.

Facebook Fan Value and The Brands That Need Them

Mashable shared results to a survey conducted by Syncapse, a social media marketing firm which highlighted the Facebook Fan Value. Their survey concluded that the value of having a fan on Facebook averaged $174. A fan has more value if they have a higher average purchase price. In addition, Facebook fans that interacted with social media were more likely to actually buy items from the brands. With this increased use of social media, these fans were also likely to share good experiences on their active social media platforms.