SYLVANIA Silverstar zXe Canada - Night Drift Television Commercial (60 Seconds) Digital Advertising Agency: Feast Interactive Inc., Toronto

SYLVANIA Silverstar zXe Canada - Night Drift Television Commercial (15 Seconds) Digital Advertising Agency: Feast Interactive Inc., Toronto

SYLVANIA Silverstar® zXe

Boutique Digital Advertising Agency Turns Heads with new TV Commercial

Some might say drift is as beautiful as ballet. On August 20th, 2013, Feast, SYLVANIA Canada, and Canadian Tire embarked to capture the beauty of drift illuminated through the darkness. We filmed by the Toronto waterfront from dusk until dawn, capturing the art of drift and translating to film the motivation and determination of these drivers and their dedication to an extreme sport built on practice and passion.

The Results: The :30 spot was featured during the Super Bowl, and received heavy rotation in a sports-related TV buy, while the :60 digital ad went viral, becoming the 8th most viewed YouTube commercial in Canada for the month it was released without any preroll advertising.

Production:
Agency: Feast
Client: OSRAM SYLVANIA Canada and Canadian Tire
Creative Director: Rob Vena
Director: Ante Kovac
Editor: Graham Chisholm
Director of Photography: Samy Inayeh
Production Co.: Revolver Films
Producer: Rob Allan
Post: Married to Giants
Music and Sound Design – Pirate Toronto
Voice direction – Sonic K.O.R.E
Colour – Tricia Hagoriles, Alter Ego

Toronto Digital Agency Turns TV Commercial into Interactive Video Maker

Upon realizing that we captured some stunning footage while shooting our TV commercial, we decided to give the fans of our video an opportunity to create their own version of the ad. So we built zxevideomaker.ca, an interactive website where users can cut their own drift video and share it with their friends. Fun stuff. Give it a go.