As part of our integrated marketing campaign for SYLVANIA lighting, we reached out to Jillian Harris of “Love It or List It” fame and collaborated on a special project showcasing SYLVANIA lights in a way that’d never been done before. The focus was on how light bulbs, as an integral part of your decor, can bring out the proper colour temperatures and moods that are part of a good overall design. Jillian was keen to put something amazing together for us and she didn’t disappoint. As an advertising agency, outreach is a central part of Feast’s integrated marketing campaigns. This outreach was a great success; it reached across the continent, promoting SYLVANIA as a top brand amongst its competition.
The content was added into a website we built for the campaign at http://lightingyourlife.ca, that not only highlighted their products but also housed the television commercials and provided design inspiration.