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Lighting Your Life: Boyfriend (TV Commercial)

Lighting Your Life: Monsters (TV Commercial)

Lighting Your Life: Bills (TV Commercial)

SYLVANIA Lighting TV Commercials

As part of our integrated campaign for SYLVANIA lighting, we put together a series of family-focused 15-second television commercials that connected with the everyday lives of Canadian families. Along with television media, we put together a strong digital advertising and marketing campaign that pushed the video through programmatic placement, Instagram and Facebook. The videos went viral, being shared across Instagram and YouTube, with the first video being associated with the Netflix and Chill moniker being attached to it by those sharing the content. Our boutique Toronto advertising agency created a great amount of brand awareness for SYLVANIA lighting products and increased sales substantially across the country, in both English and French markets.

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