Many Canadians receive benefit payments and tax credits from the Canada Revenue Agency (CRA) to contribute to their household incomes. To both families and individuals, this extra financial boost allows them to allocate money to important expenses, such as, but not limited to: winter clothes for children, groceries, and monthly bills.
The opportunity for this campaign was to devise a marketing strategy and produce creative executions to increase awareness for CRA benefits, credits, and services among Canadians, as well as to inform them of the actions required to receive them. We were pleased to contribute to an initiative that helps more Canadians feel relieved of any amount of financial burden, as well as one that helps guide them to resources for additional tax assistance.
Our executions consisted of a two-day production to conduct interviews with Canadians in English and French, as well as to capture portrait and candid photography to use for other advertising materials.