Media Planning and Buying
Strategic Media Plan
Media planning and buying takes place in the paid, earned and organic areas, and to work well they need to be thought of together. To make this happen we take what we learn from industry and consumers insights, along with audience targeting technology, to deliver an integrated touch points strategy that hits your consumers.
Data and metrics provide the insights to latest consumer media consumption rates and behaviours. Media planning and buying technology enable our agency to create hyper-targeted digital media buys. Delivery is highly strategic and is measured with metrics that can be easily understood and verified for our clients.
Our media buy is optimized for optimal buying at fair rates for our clients. We are not in the business of selling off ineffective media placements. But, rather we create a media plan that performs with the best ROI for our clients.
Our in-depth measurement and reporting approach is intended to provide insights on how we did, and provide opportunities to tweak and improve media programs.
Media Planning and Buying Services
- Programmatic media planning & buying
- Audience segmentation
- Market segmentation
- Ad serving & trafficking
- Analytics reporting
- Traditional media planning & buying
- SEO & SEM