Is Your Brand Ripe for Influencer Marketing?
Our digital agency is a strong believer in influencer marketing through visual social networks like Instagram, Pinterest and Youtube. Social is the new word of mouth, and leveraging social influencers has become a necessary marketing line item in every fashion and image-conscious brand.
A recent McKinsey study shows that marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate. (Source: Forbes)
“A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is.”
— Scott Cook, the founder and CEO of Intuit
Our digital agency has seen great results in influencer marketing by aligning with niche audiences and associating our clients with leaders within that niche. Let’s face it, a recommendation from a trusted voice is much stronger than any ad.
Authenticity matters. From deciding on which movies to watch next, to finding out where to get the best ice cream, consumers actively look to their peers for inspiration and advice on the daily. Micro-influencers are the most trusted and most connected to the brand – and in great numbers, they can help generate a high volume of niche, creative, and meaningful content.
They’re subject experts. Industry leaders. Style icons. They drive aspirations. Macro-influencers can reach a mass audience through their wide networks and have a considerable level of influence. This approach focuses on high-impact content that builds brand awareness and reputation.